If you wish you had more people visiting your blog but you just don't have the budget to run a pay per click campaign or to hire someone to work some internet voodoo magic? Maybe you should consider converting your blog entries into video marketing content to bring in a new audience.
Does that sound complicated? It doesn't have to be. Do you have stage fright and the thought of appearing in front of a camera scares you to death? Then skip that part, too. It's very easy to create videos from your blog content and they might even become that Holy Grail; the viral video.
All you have to do it get screen capture software and you are off to the races. You can have a series of pictures that are representational of your blog post and simply narrate your content. If you have a four hundred word blog post that will convert into a three or four minute video. That length video is pretty ideal because if you have anything any longer than that people won't be sticking around for it.
As a matter of fact most people aren't going to listen for more than a minute or two, so you might even want to consider condensing your article a bit. Maybe even convert it into bullet points and just cover those in your video.
This is obviously not going to be the case if the information you are giving is instructional. If, for example, you are teaching someone how to build a birdhouse you aren't going to want to skip steps because that would confuse people. Take your time with instructional projects and, if possible, take pictures of the project at all of the steps. Nothing is more irritating than trying to duplicate a project and having key steps left out.
Screen capture software can be even more useful if you are teaching someone something computer or internet related. All you have to do is turn on the capture and go through the steps narrating as you go. These sorts of videos generally get a lot of views if the subject matter is something people are interested in. While you may not get an avalanche you will have a steady stream of visitors to that video and if the content is "evergreen" it will be a source of traffic to your blog for years.
Here's the final piece of the puzzle. When you do a description of your video always start with the URL of the blog, including the "http://www" portion. Most of the video hosting sites out there will have that as an active hyperlink and people will be able to click on that and go right to your blog.
Does that sound complicated? It doesn't have to be. Do you have stage fright and the thought of appearing in front of a camera scares you to death? Then skip that part, too. It's very easy to create videos from your blog content and they might even become that Holy Grail; the viral video.
All you have to do it get screen capture software and you are off to the races. You can have a series of pictures that are representational of your blog post and simply narrate your content. If you have a four hundred word blog post that will convert into a three or four minute video. That length video is pretty ideal because if you have anything any longer than that people won't be sticking around for it.
As a matter of fact most people aren't going to listen for more than a minute or two, so you might even want to consider condensing your article a bit. Maybe even convert it into bullet points and just cover those in your video.
This is obviously not going to be the case if the information you are giving is instructional. If, for example, you are teaching someone how to build a birdhouse you aren't going to want to skip steps because that would confuse people. Take your time with instructional projects and, if possible, take pictures of the project at all of the steps. Nothing is more irritating than trying to duplicate a project and having key steps left out.
Screen capture software can be even more useful if you are teaching someone something computer or internet related. All you have to do is turn on the capture and go through the steps narrating as you go. These sorts of videos generally get a lot of views if the subject matter is something people are interested in. While you may not get an avalanche you will have a steady stream of visitors to that video and if the content is "evergreen" it will be a source of traffic to your blog for years.
Here's the final piece of the puzzle. When you do a description of your video always start with the URL of the blog, including the "http://www" portion. Most of the video hosting sites out there will have that as an active hyperlink and people will be able to click on that and go right to your blog.
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By Robert Britt
By Robert Britt
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