A blog is not just for family newsletters or sharing your thoughts - it is now a business. When creating a site for your personal information, expertise and products, you need to make one that stands out amongst the thousands that are like your own. Consider some of these tips for creating the best blog with the most traffic:
Post with Personality
Posts should not be drab and boring. Posts must be engaging and something readers want to keep reading and come back for more. Make sure to showcase personality even on a topic that doesn't warrant much.
Personality should shine through in the titles, introduction, side notes and posts - but be yourself, not someone else.
Be Consistent
Readers do not want to read a post and have to wait a month later to read more. The best blogs frequently post with posts at least once per week if not twice per week. Make sure a consistent scheduled is followed and announce upcoming posts to readers if you are behind schedule.
Create a Solid Blog Idea
The site should have one centralized idea and stick to it. Do not bounce back and forth between topics, especially if your readers are there for one idea. For example, a wedding blog should not bounce over to couple therapy. If you have more than one idea for your blog, create more than one blog. Readers want to read what they are at the site about, not your rambling and random ideas.
Don't go overboard with posts. Keep each post at 400 to 500 words. The average reader loses interest in what they are reading after 400 words; therefore, rambling for 750 words is not going to keep readers coming back for more. The best blogs are precise, short, simple and attractive to readers.
Know Your Readers
Blogs have a specific audience. While some focus on couples, others focus on teenagers and others focus on expecting mothers. Decide what your audience is, their age and gear each blog post toward those readers. Make sure terminology suits the readers as well. Therefore, do not use slang and pop-culture terminology when talking to retirees.
Add Pictures
Each post will have more of an impact if there are pictures in the post. This especially applies to how-to articles or articles explaining a specific product. Optimize your site and follow suit with the best blogs that utilize pictures. Pictures will help keep readers interested as well, especially on difficult to follow topics such as finance or law.
Post with Personality
Posts should not be drab and boring. Posts must be engaging and something readers want to keep reading and come back for more. Make sure to showcase personality even on a topic that doesn't warrant much.
Personality should shine through in the titles, introduction, side notes and posts - but be yourself, not someone else.
Be Consistent
Readers do not want to read a post and have to wait a month later to read more. The best blogs frequently post with posts at least once per week if not twice per week. Make sure a consistent scheduled is followed and announce upcoming posts to readers if you are behind schedule.
Create a Solid Blog Idea
The site should have one centralized idea and stick to it. Do not bounce back and forth between topics, especially if your readers are there for one idea. For example, a wedding blog should not bounce over to couple therapy. If you have more than one idea for your blog, create more than one blog. Readers want to read what they are at the site about, not your rambling and random ideas.
Don't go overboard with posts. Keep each post at 400 to 500 words. The average reader loses interest in what they are reading after 400 words; therefore, rambling for 750 words is not going to keep readers coming back for more. The best blogs are precise, short, simple and attractive to readers.
Know Your Readers
Blogs have a specific audience. While some focus on couples, others focus on teenagers and others focus on expecting mothers. Decide what your audience is, their age and gear each blog post toward those readers. Make sure terminology suits the readers as well. Therefore, do not use slang and pop-culture terminology when talking to retirees.
Add Pictures
Each post will have more of an impact if there are pictures in the post. This especially applies to how-to articles or articles explaining a specific product. Optimize your site and follow suit with the best blogs that utilize pictures. Pictures will help keep readers interested as well, especially on difficult to follow topics such as finance or law.
Need more tips? Aspiring freelance writers, editors and even bloggers can get their all-in one guide and inspiration by checking out the Life of a Freelance Writer. See how to get into the industry and be successful from someone already deep in the trenches and providing you with the inside scoop.
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